marketing your book. When you get a nice write up or feature about you and/or your book, have it laminated and set it up on an easel at trade shows.
Book signings don’t sell many books for publishers and are often a waste of time; better to spend it elsewhere. Make sure to promote and market your book each and every day, both online and offline. Make sure not to overlook the Internet; get yourself interviewed or profiled for sites both about writing, publishing and about the topics covered in your book. Place free ads periodically for your book’s website on Craigslist in different categories to drive even more traffic to your website.
Local radio shows and television appearances are good but are often forgotten within hours of the broadcast; make sure to make or get a copy of any television broadcast for future promotions. I’ve seen publishers lose a lot of money paying for expensive display ads, so beware if you do this; I don’t advise it in the beginning — get your feet wet first so you know what you’re doing.
Women buy more books then men; see how you can fit your book into the women’s market. Find a non-exclusive distributor with a good reputation to carry your book for the book store trade, as well as for other retailers. Remember to make sure your book is listed in Books-in-Print; don’t assume it’s already listed.
Submit articles to online article directories that focus on your book’s topic to drive customers to your website. Arrange to speak at local, regional and national events that relate to your book topic; bring books along and have an associate sell them at the back of the room.
Build a web site that provides another avenue for ordering, a virtual