Book Publishers – Finding The Best Book Marketing Tips You Can Use Now
Self publishers need to have a good solid marketing plan to sell books and should be written well in advance of writing your book and in place a year prior to publishing your book. Make sure you know you have a market for your book before you write it. If you’ve written a ‘how to’ book you’ll find people are always seeking ‘how to’ information making your book easy to sell; in fact the most sought after items on the Internet are information products. Your book selling, book marketing, and book promotion planning should begin before the manuscript is completed.
Using press releases can be a very effective marketing tool if used properly. Make sure your press release spells out the ‘who, what, where, when, and why.’ Direct mail a press release to all the trade journals in your field over and over again, not just once; you can use the same release.
Your book press release should not be written as you would a sales letter or flier, it should be written for the editor and tell about your book in a factual way, no opinion or glowing remarks. Send out the same press release to the editor of your local daily newspaper every week until you are called for an interview or are written up. Invest in press release submitting software and set aside time every week to send out a press release online to the press directories.
Send out at least ten press releases to the print and broadcast media in your area every month. When picked up by wire services, a press release can easily end up generating hundreds of mentions for your book through syndication.
Contact non-bookstore booksellers and offer to leave books on consignment. Make five telephone calls a day that relate to