from experts in the field relating to your title, not customers; use on your fliers and back of books.
Make five telephone calls a day that relate to marketing your book. Make sure not to overlook the Internet; get yourself interviewed or profiled for sites both about writing, publishing and about the topics covered in your book. Why not give away your book in a raffle at a local function to get more recognition for your book.
Your sales letter or flier should include an eye-grabbing headline, the benefits to the buyer, the book features, book sales information and testimonials. Contact non-bookstore booksellers and offer to leave books on consignment. Create an online contest and list it in online contest directories to drive traffic to your website.
Print and online publications provide longevity to your marketing campaign in terms of having something tangible for people to reference ongoing. Remember to make sure your book is listed in Books-in-Print; don’t assume it’s already listed. Make sure your sales letter or flier is first class; this is your formal presentation of your title to the prospective buyer.
Build a web site that provides another avenue for ordering, a virtual online press kit and link exchanges with sites that relate to your topic. Women buy more books then men; see how you can fit your book into the women’s market.
Make sure to promote and market your book each and every day, both online and offline. If your book fits a specialty market, find a store that fits the genre and offer to leave books on consignment; many publishers have sold thousands of books this way.
Don’t delay another day if you’ve fallen by the wayside;