Trick-or-Treaters.
Spooky sales return economy from the dead
The Holiday is sweet for American retailers who predict this year consumers will spend a whopping billion dollars on candy, costumes and decorations. 40% of adults will dress up for Halloween, 70 % will hand out candy. As Americans we tend to take an event and run with it, loving to go over-the-top with decor and food. Some people spend months decorating for Halloween with elaborate displays designed to scare the kids and shock the neighborhood. Over half of the population will decorate their homes and almost everyone will participate in some way. Halloween is not the biggest Holiday but it is a merchandising bonanza with lot of stuff to buy for no reason except for fun. People like the chance to be creative, cut loose and go out on the town in disguise. The event is becoming less and less about children. The majority spent on costumes, over a billion dollars annually, goes toward adults. 11 % of Halloween fans say they will also dress up their pets.
Halloween signifies the changing weather and in the USA it is the kick-off to the “Holiday Season” (closely followed by Thanksgiving, Christmas and New Years). The money spent celebrating the Holiday is an indicator used to predict the upcoming Holiday shopping season.
Haunted Halloween
Even though Halloween is about witches, monsters and creepy crawly things people love it. It is like watching a horror film where we welcome a chance to be frightened out of our wits! Even though it promotes gruesome imagery the holiday didn’t actually grow out of evil practices. Much of the Halloween legend, like Vampires and Werewolves have grown from films and popular