Book Marketing Tips Self Publishers Must Know
If you’ve written a ‘how to’ book you’ll find people are always seeking ‘how to’ information making your book easy to sell; in fact the most sought after items on the Internet are information products. Authors, self publishers and book publishers can be very unhappy when they see boxes of books delivered from the printer, loaded onto pallets in their garage and not have any idea on how they’re going to sell them; don’t let this happen to you — be prepared. Ensuring the success of any book is something even the biggest publishers have never been able to guarantee, but with a good book, a little or a lot of money, and just plain hard work the odds are in your favor; many have done it.
Your book press release should not be written as you would a sales letter or flier, it should be written for the editor and tell about your book in a factual way, no opinion or glowing remarks. When picked up by wire services, a press release can easily end up generating hundreds of mentions for your book. Make sure you have at least one good press release, written in AP style that you can send out for the lifetime of your book.
Send out at least 10 press releases to the print and broadcast media in your area every month. Don’t underestimate the value of a good press release for making book sales. Make sure your press release spells out the ‘who, what, where, when, and why.’
Press releases can generate thousands of dollars in sales when picked up by national trade or print media. Mail a press release to at least 1000 print and broadcast contacts just prior to publishing your title and again and again after you publish; you can never send too many.
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