focuses on your title; you’ll be able to refer editors and customers and all interested parties to your book information with the click of a mouse. Find a non-exclusive distributor with a good reputation to carry your book for the book store trade, as well as for other retailers.
Contact non-bookstore booksellers and offer to leave books on consignment. Build a web site that provides another avenue for ordering, a virtual online press kit and link exchanges with sites that relate to your topic. Print and online publications provide longevity to your marketing campaign in terms of having something tangible for people to reference ongoing.
If your book fits a specialty market, find a store that fits the genre and offer to leave books on consignment; many publishers have sold thousands of books this way. Submit articles to online article directories that focus on your book’s topic to drive customers to your website. Contact any companies, corporations or organizations that might use your book for promotions; offer significant discounts for volume orders or for thousands of copies offer a specified amount above book production costs.
Make sure to promote and market your book each and every day, both online and offline. Place free ads periodically for your book’s website on Craigslist in different categories to drive even more traffic to your website. Market your book to your number one market first, and then go after the secondary markets.
Get as many testimonials about your book, as possible, from experts in the field relating to your title, not from your customers; use on your fliers and back of books. If your book solves a problem, focus on this in your marketing.