The New Age of Informed Buying
Not very long ago, the everyday consumer had little or no choice when it came to making buying decisions. Stepping into the nearest mall, or sidewalk store meant they soon had to face with the choice of buying a pair of sunglasses of brand A, or Brand B, or Brand C, whichever brand is sold by the store they were in for price A, B, or C respectively. Some, more active ‘friends’ of ours loved to harp on the ‘fact’ they got a bargain at the store. Call me a pessimist but what do we REALLY know about the actual cost of that pair glasses to the owner of the store or how much he is makes off it? For all we knew, he could have marked the cost up so high that he could ‘fake’ a discount for the inquisitive ‘bargain huner’. Fortunately, if you are willing, those days will now slowly fade away into history.
The internet today has caused many shifts in routines, philosophies and practices. But what can be more important than selling and buying? (I had to ask! i already hear some of you say things like life, love and family and that’s all true…but let’s stick to the topic for now!) Purchase, sales and their product thereof, money, are what makes our economy tick. In fact, this is exactly what makes your household tick – or the lack of this making it NOT tick! The money you earn today is used to meet the necessities and wants of your family through buying, and the money you earn is received through your labour that results in some kind of sale.
Back in the day, buying and selling was dictated by the seller. This seller possessed vital information on the costs of a product. He fixed the selling price and determined what you received, including the services after your purchase. In effect, as a result of your stepping into his