Promoting Yourself And Your Self Published Book
You can have the best book in the world, but if no one knows about it, no one will buy it; publicity, promotion, marketing and a focus on selling more books should now be a big part of your daily life. Authors, self publishers and book publishers can be very unhappy when they see boxes of books delivered from the printer, loaded onto pallets in their garage and not have any idea on how they’re going to sell them; don’t let this happen to you — be prepared. Your book selling, book marketing, and book promotion planning should begin before the manuscript is completed.
Using press releases for marketing or promoting yourself, book or book’s website has become increasingly popular as publishers discover the powerful benefits of using press releases. Don’t underestimate the value of a good press release for making book sales. Your book press release should not be written as you would a sales letter or flier, it should be written for the editor and tell about your book in a factual way, no opinion or glowing remarks.
Learning to write and use powerful optimized press releases can often drive tons of traffic to your website while providing multiple back links that can lead to increased page rank and numerous top ten search engine rankings for your targeted keywords. Press releases can generate thousands of dollars in sales when picked up by national trade or print media. Invest in press release submitting software and set aside time every week to send out a press release online to the press directories.
Send out at least 10 press releases to the print and broadcast media in your area every month. Make sure your press release spells out the ‘who, what, where, when, and why.’