quality is now shared with other brands like Honda, Hyundai, Infiniti, as well as domestic brands like Ford which may come as a surprise to most. But in fairness to Ford its Ford Expedition EL is a remarkable vehicle that enjoyed a very large lead and so far has the fewest problems in the segment. Expedition EL owners have also recognized the role of vehicle innovation, which they say is a key factor to future domestic success.
The long time leader Honda Odyssey which has taken the lead for five years has been topple down by the Hyundai Entourage, Kia Sedona, and Nissan Quest in a three-way tie for this particular segment. The Ford F-150 returns to leadership position in this highly contested segment tied with Nissan Titan.
The data used for the 2007 Total Quality Index™ were derived from the responses of more than 27,000 buyers who bought 2007 models last September, October, and November of 2006.
About Strategic Vision
Strategic Vision has calculated TQI annually way back in 1995. But its incorporation started in 1989 and since then it has studied consumer and constituent decision-making which are used by a wide variety of clients of which includes most auto manufacturers, Coca-cola, American Airlines, Procter and Gamble and even advertising agencies.
Its expertise is geared in determining consumers’ motivational hierarchies, including the values that affect perceptions and customers’ emotional responses plus the different factors that drive customers to behave as such. The in-depth Discovery Interviews plus ValueCentered Surveys provide the firm with comprehensive, integrated, and actionable outcomes.
Kraig Johanssen is a native of Connecticut and holds a degree in Software Engineering. He now works at a software development firm in Alabama. His love for writing and great interest on cars makes him a proficient contributing author to various automotive magazines.
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