Green living for ?new-age’ consumers?

harnessing devices? Do we really need two refrigerators in the home and four air-conditioners? If it is possible to construct green buildings that save huge amounts of energy then why do we see glass monstrosities that trap the sun’s heat and necessitate huge cooling towers requiring even more energy? Who is determining how we allocate our resources for generating and using energy? Are we in control or is someone else moving the strings of our puppet hands?

What price wildlife?

Wild areas are just that— untouched by civilization. To save the tiger we do not need a zoo, nor genetic engineering, we need its natural habitat. This means less space for our highways and shopping malls and sprawling golf-courses. Yet we are content with watching the animals on TV, a pastime shared only by humans. However, the wild animals can smell our civilization every day as automobile exhaust comes down as rain into their water holes. Soon the tiger and the antelope, the rhino and the crocodile, the kiwi and the kangaroo, all will have just one natural enemy—homo sapiens. But it is still not too late to stoke the fires of change. And for responsible consumers of the 21st century, change begins with awareness and exercising appropriate choices.

What price poverty?

How are rural consumers dealing with expanded choices in their supply chain? Does everyone buy into Colgate toothpaste and Super Rin detergent? Mechanisms that lead from poverty into empowerment are not always advertised on television. Further, the savvy CEO of a multi-national corporation has already found a way to target rural consumers whom he addresses as the bottom of the pyramid. Surely there is nothing wrong with powering a private jet

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